OWN: Oprah Winfrey Network premiered its Saturday prime time line-up on March 31 with the return of the popular original series “Welcome to Sweetie Pie’s” (9-10 p.m. ET/PT), posting the highest rating for the series among women 25-54 and earning 512,000 in total viewers.
That’s up 133% versus the fall premiere on Oct. 15, 2011 and posting double digit growth versus the series average (up 23% W25-54).
Immediately following “Sweetie Pie’s,” the network debuted the new original series “Beverly’s Full House” (10-11 p.m. ET/PT) which posted a network high in the time period with 388,000 total viewers (up 83% W25-54 versus year ago numbers and up 45% in total viewers.
In addition, the two series were the highest rated original series of the night in their respective time periods for African American women 25-54.
article courtesy of Eurweb.com
