Sweetie Pie’ Return Marks More Good News For OWN

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    OWN: Oprah Winfrey Network premiered its Saturday prime time line-up on March 31 with the return of the popular original series “Welcome to Sweetie Pie’s” (9-10 p.m. ET/PT), posting the highest rating for the series among women 25-54 and earning 512,000 in total viewers.

    That’s up 133% versus the fall premiere on Oct. 15, 2011 and posting double digit growth versus the series average (up 23% W25-54).

     

     

    Immediately following “Sweetie Pie’s,” the network debuted the new original series “Beverly’s Full House” (10-11 p.m. ET/PT) which posted a network high in the time period with 388,000 total viewers (up 83% W25-54 versus year ago numbers and up 45% in total viewers.

    In addition, the two series were the highest rated original series of the night in their respective time periods for African American women 25-54.

    article courtesy of Eurweb.com

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