There’s a new power player at the box office, one that doesn’t need an agent: God.
A string of successful films released recently have attracted faith-based audiences in droves. And it’s proving that these films – or rather, the people who see them – are a major force to be reckoned with.
It started in late February when 20th Century Fox released “Son of God,” a sort of patched-together film that mixed footage from the popular History Channel miniseries “The Bible” with new footage. It starred Diogo Morgado as Jesus, the “first Latin Jesus in an English film,” according to Chris Aronson, Fox domestic distribution chief.
“Son of God” appealed to a Latino demographic as well as a Christian one. The film became a surprise hit, and has so far made more than $58 million at the box office domestically, according to Box Office Mojo.
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source: BCNN1.com
