Nielson is a consumer research group that measures everything from what you watch to what you buy. Cheryl Pearson McNeil from Nielson joined “The Yolanda Adams Morning Show” to give us a better idea of what her company does, and how it affects African Americans. Listen to the audio player to hear why it’s important to participate in surveys, and how African American can have a hand in creating the content they want to consume on television and other media outlets.
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How African-Americans Can Be Part Of Creating The Content They Want To Consume [EXCLUSIVE INTERVIEW] was originally published on theyolandaadamsmorningshow.com
