Marketing Mondays

Have you noticed how more marketers are using images in their social media marketing? Would you like to know how your business can use the popular sharing site Instagram? In this article, I will show you five ways to use Instagram to enhance your marketing. Why Instagram? In the last few years, the use of Instagram by […]

6 Quick Tips for using Facebook for your small business Facebook is the most popular social media platform among small businesses.  The payoff from a well-executed social media strategy can be great.  When your customers click “Like” on Facebook they are inviting you into their lives and agreeing to receive product news and other updates […]

Shopping online? A new study says you’re most likely doing it on a smart phone or tablet. It’s official! 51% of online shopping is now conducted via smartphone or tablet, according to a study by Branding Brand.  It used to be a customer could only walk into a business through the front door; or by phone […]

“LOCAL”. It’s everywhere. Is it a buzzword? Yes. Is it a trend? Maybe; but what it definitely is, is a very important way to market for small businesses. Hyper-local marketing is a must if you’re trying to grow your business in your community. Geo-targeted mobile marketing is a PERFECT way to do just that. “But how […]

According to a report from CFI Group highlighted in Research Brief, 41% of consumers report actively using a mobile device during the shopping process. And it’s not just Millennials who have taken to mobile. The headline for the Research Brief article explains that customers use their mobile devices to “confirm or deny” that they’re getting […]

We’ve talked a lot about geo-targeting recently. Why? It’s important to catch up with your potential customers as they’re out and about. A  significant chunk of your business’s target market may not even own computers; they’re smart phone-only people. You have to capture them – and the more the better. With the help of Radio One, […]