Say good-bye to the NIV Bible as we know it and say hello to the updated, gender-inclusive NIV Bible which debuts in stores this month
Mega-publisher Zondervan printed 1.9 million copies of the updated NIV Bible in this first run, up from the original 1.4 million.
“This laydown of the NIV update is bigger than we imagined,” said Chip Brown, senior vice president of Bibles for Zondervan, to The Christian Post. “A couple of retailers came in a little higher after seeing the marketing and products.”
This spring and summer, the company is releasing 33 titles and 177 product SKUs featuring the updated NIV text. A second batch of 188 SKUs, including the updated edition of the NIV Study Bible, will join the new line this fall.
The updated NIV Bible is being promoted as the first update to the NIV in 25 years. In reality, the 2005 TNIV was the first attempt to update the 1984 NIV but fallout from the evangelical community over its overt “gender inclusive” language led to its demise in 2009.
With the updated NIV Bible now in print form, it is expected that more evangelical scholars and pastors will fully weigh in on the revised translation in the coming weeks.
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article courtesy of The Christian Post/The Lonnie Hunter Show
