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Shaquille O’Neal the man with four rings, 28,596 career points and scores of nicknames, has finally decided to call it quits, ending one of the most colorful careers in NBA history that will surely culminate with a Hall of Fame induction.

O’Neal, 39, officially announced his retirement Wednesday using the new social media tool Tout, a real-time video messaging service.

“Once a businesman, always a businessman,” O’Neal said, smiling. “I am the emperor of the social media network. Why text when you can Tout?”

O’Neal said he wasn’t prepared yet to reminisce about his long and prolific career, which produced three championships with the Lakers and one with the Heat. “Let’s save that for the press conference on Friday,” said O’Neal, who will hold that media event at his Isleworth home.

Celtics spokesman Jeff Twiss says that O’Neal has not notified the team of his plans.

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article courtesy of Sportsespngo.com

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