According to International Business Times, a Georgetown study on the use and effects of social media found that more minorities spend more time on social media sites. Compared to Caucasian users, Hispanic and African-American users of social media are significantly more likely to learn about and become involved in social issues.
When asked if they felt “more likely to support a cause or social issue online than offline”, the percentage of positive results from Caucasian respondents was approximately one-fourth (24%). African-American respondents answered ‘more likely’ nearly one-third of the time (30%) while Hispanic respondents were 39%, or nearly two-fifths more likely to support a social issue or cause online.
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article courtesy of Eurweb.com