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A day-old fundraising campaign done solely through text messages and made viral on networking sites like Twitter and Facebook has raised more than $5 million for the Red Cross’s relief work in Haiti.

“It’s shattered any record that we’ve seen with mobile giving before,” said Wendy Harman, social media manager for the Red Cross.

The campaign leads a spate of online efforts that have allowed people to help victims of the earthquake that has devastated the island nation.

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article courtesy of CNN

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