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This year, the government lined up a savvy $130 million campaign – complete with Super Bowl and Winter Olympics ads, a census-sponsored NASCAR race car, and a nationwide road tour – to encourage people to mail back their census forms. If every household mails back its form (more than 120 million have been mailed out), the government could save $1.5 billion in follow-up visits.

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article courtesy of 19ActionNews.com

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