African Americans Most Receptive to Church Invitations so Get Ready to Invite Someone for Back to Church Sunday
LifeWay’s annual campaign employs ambitious marketing to promote church attendance, and research suggests African American congregations are in prime position to attract new visitors.
An Internet survey by LifeWay Research found 67 percent of Americans would be open to an invitation to church from a family member, and 63 percent to a friend or neighbor.
The 2008 study was the inspiration for National Back to Church Sunday, a cross-denominational movement encouraging churches and individuals to invite people to church. The third annual Back to Church Sunday will be Sept. 18.
Interestingly enough, the same study found African Americans to be the most receptive ethnic group to church invitations. About 82 percent of African Americans said a relative’s personal invitation would be “somewhat to very effective,” and 79 percent said the same of an invitation from a friend or neighbor.
In comparison, 65 percent of white Americans responded likewise to a relative’s invitation, and 61 percent to a friend or neighbor’s invitation. Hispanic, Asian and mixed-race or other Americans had equal or slightly higher responses, with Hispanic Americans the second most receptive group. The study surveyed 15,000 Americans online.
Responses to other questions also found African Americans to consistently be the most receptive ethnic group to receiving church information and invitations, no matter the medium–friends, family members, door-to-door visits, commercials, social media, signs, etc. Details can be viewed in a PowerPoint at the bottom of LifeWay Research’s article.
So far, nearly half of a hoped-for 10,000 churches have registered for National Back to Church Sunday. As Sept. 18 approaches, the event is seeking citywide coordinators to assist and recruit local churches.
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SOURCE; Urban Faith
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