Almost two-thirds of U.S.

shoppers plan to spend the same or less this back-to-school

season as last year, a survey showed, in an early sign that

retailers may not obtain a huge boost from the second-biggest

selling season of the year.

About 65 percent of parents surveyed by America’s Research

Group said they did not plan to spend more during the key

season that typically runs from late July into early September

as students gear up for the upcoming school year.

The question was one of several asked exclusively for

Reuters as part of a larger America’s Research Group survey.

While many retailers have already started advertising weeks

ahead of school year’s start, about 43 percent of parents said

they plan to shop only a week or two before schools open,

hoping to find better deals later in the season. Less than 7

percent of parents plan to shop two months before school.

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