Almost two-thirds of U.S.
shoppers plan to spend the same or less this back-to-school
season as last year, a survey showed, in an early sign that
retailers may not obtain a huge boost from the second-biggest
selling season of the year.
About 65 percent of parents surveyed by America’s Research
Group said they did not plan to spend more during the key
season that typically runs from late July into early September
as students gear up for the upcoming school year.
The question was one of several asked exclusively for
Reuters as part of a larger America’s Research Group survey.
While many retailers have already started advertising weeks
ahead of school year’s start, about 43 percent of parents said
they plan to shop only a week or two before schools open,
hoping to find better deals later in the season. Less than 7
percent of parents plan to shop two months before school.
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article courtesy of Fox8Cleveland.com