Men, what will you do with this life” is the question that Reach Life ministries is using to challenge its audience as part of the “Man Up” Campaign.

The campaign is focused on addressing the issue of manhood in hip-hop culture because they feel “it’s evident that men don’t know what it means to be a man,” said Christian rapper KB, a spokesperson for Reach Life ministries.

Reach Life ministries is a non-profit of Reach Records, which houses co-founder and famed Christian rapper Lecrae. Gaining a platform because of the label’s success, the organization has purposed to “help bridge the gap between biblical truth and the urban context.” And one of the ways they have set out to accomplish this is through their upcoming movie “Man Up.”

The film stars newcomer and main character Anthony Moone and presents six different areas of manhood that the creators feel young men often fail to live up to. The six depictions of manhood are aimed at making young men of the urban culture question their standards and beliefs of what authentic manhood means.

The movie also features six reflection segments on manhood that feature Reach Records label mates Tedashii and Trip Lee, among others.

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