There are dozens of fitness magazines on the market and if you read any of them you no doubt have seen Obi Obadike on the cover.

After recurring hamstring injuries during his stellar collegiate track career at Cal State Fullerton, where he held the school record in the 100 and 200 meters, the 4×100 meter relay, as well as Athlete of the Year, and won All Big West Conference honors twice, he decided to get involved in sports modeling.

In the past decade, Obadike has appeared in more than 15 national television commercials and 30 national print ad campaigns; the most memorable being the Gatorade “winning formula” commercial, which enjoyed a two-year run from 2005-2007. He beat out more than 100 fitness models and athletes for the spot.

Known as the “The World’s Most Ripped Fitness Model” because of his low percentage of body fat, Obadike decided to wade into the fitness industry in 2008 and became a certified personal trainer, launching his business, Perfect Anatomy, and aims to take his message to TV.

The motivational speaker writes “Ask the Ripped Dude” and “Ripped Roundtable,” regular columns on, as well as journal articles and authored and co-authored two fat-loss ebooks, “Ultimate Fat Loss For Men and Women” and co-author of “The 28 Minute Workout,” respectively.

He is also one of the most retweeted fitness brands with more than 1 million Twitter followers.

Obadike was named the 2012 writer of the year and the site has named its annual awards event “The Obis.” The winner in each category will received a trophy statue of Obadike’s likeness.

His ultimate goal is to help reduce the obesity rate worldwide.

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