National Breakfast Week is March 4-8, and Taye Diggs and Kellogg’s are teaming together to make a difference by sharing breakfast with children in need.

Moms and dads know that breakfast is essential to giving kids the start they need to help unlock their potential, but not every child gets this important start to their day. In fact, according to Kellogg’s, nearly one in five children across the U.S. goes without breakfast every day. That’s why Kellogg’s, and their in-school breakfast partner Action For Healthy Kids®, have partnered with Taye Diggs for the third annual Share Breakfast™ program. Together, they are making it easy for families to help share one million breakfasts with kids who might otherwise go without.

It is simple to join the movement. For every view, share, tweet and comment of the PSA and Great Starts videos, Kellogg’s and Action for Healthy Kids will share breakfast with children in need.

For a list of ways you can participate, visit

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