“The Bible,” the History Channel’s highly acclaimed miniseries, has once again broken records through its skyrocketing DVD sales, making it the top-selling DVD miniseries ever in its first week of release.
Since its DVD release last week, the miniseries has sold 525,000 copies, making it the fastest-selling TV title released on DVD in the last five years, according to a press release by Twentieth Century Fox Home Entertainment.
“The Bible continues to reach a broad audience and in just its first week it became the #1 title at retail stores,” Simon Swart, executive vice president and general manager for Twentieth Century Fox’s North America branch, said in a statement regarding the DVD sales.
“It’s rare that a project comes along that touches millions of people in such an impactful way,” Swart added.
Mark Burnett and Roma Downey, the producers of the hit religious miniseries, said they are “humbled” by the success of their series.
“We feel incredibly blessed that we were able to bring this amazing love story to life on the screen,” the couple commented.
“It is our hope that folks everywhere will continue to be touched by the message of the Bible and cherish these stories at home with their families for years to come. This is just the beginning,” the co-producers added.
The first week of sales for “The Bible” also topped other hit television shows, including “Game of Thrones,” “True Blood,” and “The Office,” among others.
Mary Daily, president and chief marketing officer of worldwide marketing at Twentieth Century Fox Home Entertainment, congratulated Burnett and Downey on their success.
“Mark and Roma have created a work of broad cultural significance that has resonated deeply with audiences, and ‘The Bible’ has quickly become a must-own DVD that families can enjoy together at home time and time again,” Daily said in a statement, according to The Hollywood Reporter.
Since its premiere on March 3, “The Bible” has broken ratings records with its episodes, reaching over 13 viewers in its series premiere, and finishing strong on Easter Sunday with over 11 million viewers.
The miniseries became the most-watched telecast of 2013 in early March, and its widespread popularity made the History Channel the most popular cable television network for March.
article courtesy of TheBelleReport.com