An Atlanta-based company is set to partner with ESPN to launch a new sports, education, entertainment and lifestyle channel dedicated to the 105 Historically Black Colleges and Universities (HBCUs) across the US.
The HBCU Network is currently negotiating programming alliances with ESPN, which includes rights to the black college conference games where ESPN currently has exclusive rights deals, and TV One, which targets adult African American viewers.
The channel, from Atlanta-based C3 Media, LLC, is set to launch in about 10 million households in 2011, and is billed to fill a void in college sports by becoming the official destination of all four major HBCU Conferences (MEAC, SWAC, SIAC and CIAA), including Division I and Division II black college sporting events, according to the network.
read full story
article courtesy of Eurweb.com
