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The First Lady wants you to drink more water.

On a call announcing Michelle Obama’s newest healthy living initiative Wednesday, Let’s Move Executive Director Sam Kass explained that the White House is working with cities, private companies and public taps to promote the message to “drink up.”

Participating companies include Brita, Poland Spring, Evian, Dasani, Voss and others, which will carry a “Drink Up” logo on their bottles, and participating cities include Chicago, Los Angeles county, Houston and, appropriately, Watertown, Wis., where the First Lady is visiting Thursday to kick off the initiative.

“Every participating company is only focusing on drinking water,” Kass said, and not on why its particular brand of water is “better” than another.

Kass cited Centers for Disease Control and Prevention data that show 43 percent of Americans drink fewer than four cups of water a day, and about one in four kids don’t drink water at all on a given day. An author of the CDC study, Dr. Alyson Goodman, said the first finding “likely indicates that many people either choose less healthy beverages to satisfy their thirst or drink little water daily.”

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