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With Black Friday now officially underway stores opened their doors much earlier than normal this year, which lead to a different type of shopping experience for some.

“Did you get to enjoy your Thanksgiving Dinner yet?” NewsChannel5 asked a woman standing towards the front of the line.

“No, not yet,” answered Heather Keys, who made sure to be in line early for the store’s 5 p.m. open this year.

Quickly after the first line made it through, customers were casually walking in and out, and only waiting a few minutes to get in if there was a small line.

“While I was driving here I’m like, ‘God it’s like a ghost town.’ Last year it was a traffic jam trying to get here,” said Alecia Martin.

And it worked for her because she was able to get what she needed right away.

That’s what store managers say they’re working towards: waves of customers and not the traditional midnight dash we’re so used to seeing on TV.

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