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With most grand openings it’s customary to cut a ribbon. For a brand like Hard Rock, nothing short of smashing a guitar will do and so it was — the splinters flew just before 5 p.m. Wednesday as the new Hard Rock Rocksino Northfield Park opened to the public.

It is built from the ground up — $268 million, 200,000 square-foot gaming and e-entertainment space that went from renderings to reality in 20 months.

Hard Rock International Chairman Jim Allen said it was worth the wait.

“It was part of our mission statement from day one we’re going to build it, we won’t be the first to open but we’ll have the finest product in the market and frankly we believe we’ve achieved that,” he said.

“We were lucky enough and smart enough frankly to build from the ground up. It’s always difficult trying to refurbish an older building or multi-level casino, parking challenges all those things,” he said.

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article courtesy of Newsnet5.com

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