Team USA’s opening ceremony uniforms for the Sochi Olympics are a patchwork of American iconography — of oversized stars and stripes and multicolored rings and names and numbers.
They’re also a patchwork of American craftsmanship — of wool carted from Oregon, spun in Pennsylvania and North Carolina, and knit in California.
After 2012’s rough PR pilling — members of Congress and the media railed against uniforms that were mostly made in China — Ralph Lauren is making sure that the made-in-the-USA message is emblazoned on and woven into every piece outfitting the more than 400 athletes and 250 officials.
“We’ve learned a lot,” concedes David Lauren, Ralph’s son and the company’s executive vice president of global advertising, marketing and communications. “This is an important issue for many Americans and one we have fully embraced, and we want to continue to lead the way and find all kinds of vendors who can produce amazing products made in America.
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article courtesy of Wkyc.com
