Hillsong “takes over” Times Square’s digital billboards in New York City on Thursday, April 24, 2014, by promoting “Jesus” and “No Other Name,” the name of Hillsong Live’s upcoming album and the church’s 2014 conference theme.

Hillsong, a Pentecostal powerhouse with church campuses spanning the globe, recently descended on New York City’s Times Square to declare the name of Jesus before thousands of onlookers while also shooting cover art for a new album that shares its name with the megachurch’s 2014 conference theme.

Instead of flashing the usual ads, news reports or the day’s market results, 21 digital screens played for an hour a looped video comprised of just a few frames flashing repeatedly: “Jesus” and “No Other Name.”

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