Remember when Super Bowl ads were funny?
Clever commercials and an afternoon of snacks and beer were some of the only draws for people who didn’t care about the game itself.
These extra eyeballs helped inflate the Super Bowl’s viewership well beyond what it would have been as just another championship game, which in turn led to even more expensive ad spots.
The cycle should have been vicious. Instead, it’s become boring and stale.
Watching Super Bowl commercials used to be a lot of fun. Sometimes, the commercials were better than the game itself. But these days, the expensive ad budgets must have led to cuts in the creativity department.
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source: forbes.com/Erik Kain