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St. Jude Radiothon 2024
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God invented social media, so church, you ought to use it! Nonprofits who hope to change the world? You too! I’ve written plenty about the theory and philosophy behindusing social media.

In fact, I wrote a whole book about using social media to spread the gospel and I wrote it to lay a foundation.

Today, I’m shooting from the hip and offering some practical, do-able tips for using social media on the ground. These are based on my observations of what I’ve seen work, what I’ve seen done poorly, and what I believe is on the horizon.

1. Keep the gospel central. Never before in history has the opportunity been so wide open to take it further and faster to the ends of the earth—at least the 3 billion who use the Internet.

2. Define the why. Don’t just engage because it’s cool. Engage because it matters. For eternity.

3. Define the who. Who are your audiences (and you will have more than one)?

4. Determine your strategy. Don’t try to do everything, but definitely don’t do nothing (I know…)

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source: A Cox

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