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Christian rap is definitely on the rise and GRAMMY® Award-winning gospel artist Erica Campbell has jumped on that

trend.

Her new single, “I Luh God,” is shaping up to be a massive hit, but everyone isn’t happy about the sound.

Still, Campbell, 42, believes the vibe, cadence and beat reaches those who relate to the culturally current track.

“Everyone doesn’t speak properly. Everyone doesn’t live in a well-maintained manicured neighborhood. People live in

rough neighborhoods and they speak how they speak,” she explained during a Tom Joyner Morning Show interview.

“I Luh God” is lifted from her newest release, Help 2.0, which soared to the #1 spot on Billboard Top Gospel Albums

chart. Also, the controversy-stirring single sits at #5 on the Hot Gospel Songs chart.

Like it or not, gospel fans have a major appetite for the urban musical dish Campbell is serving up in the song that is

ultimately about acknowledging the goodness and blessings of a God who is worthy of our love, service and adoration.

“No matter where you are, you have to acknowledge that you’re blessed,” she said. “Everybody don’t like it. Some

people are upset about it, but they’ll be alright. God don’t live in a box. Why should I?”

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