*With the recent release of Erica Campbell’s “I Luh God,” Erica and Warryn are speaking out about the growth of their church, their purpose and community.
Erica’s new hit “I Luh God” off of her Help 2.0 album isn’t your typical gospel record. From the similar hip-hop elements in beat, the hype-man adlibs, and the delivery you may think it’s a new club banger. And in a way it is, just with far more meaning and context. The video is very simplistic, with bold colorful backgrounds and scenes of people partying in praise of their love for the Lord, Amen! So why not just use the word love?
Erica tells Lee Bailey of EURweb that using luh instead of love wasn’t anything special at all.
“Just how I chose to say it. No rhyme or reason to it. It’s fun.”
From the looks of the video, it is indeed fun to luh God. The gospel star released the video exclusively on the Elev8 website last Wednesday afternoon (but you can see it below). Tina Campbell and producer LaShawn Daniels have cameos in the video.
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