Thriller “The Perfect Guy” narrowly beat out horror film “The Visit” for first place at the weekend box office, picking up a leading $26.7 million.
“The Visit,” M. Night Shyamalan’s return to the shock and chills genre that made famous with “The Sixth Sense,” was close behind with a sterling $25.7 million. Going into the weekend both films were expected to pull in between $15 million and $17 million.
“The Perfect Guy” has more than doubled its $12 million budget in a single weekend, putting it on a path to profitability. The story of a successful lobbyist (Sanaa Lathan) who rebounds from a breakup with a Mr. Wrong (Michael Ealy), who turns out to have a dangerous side, was backed by Sony’s ScreenGems’ division.
The studio had a similar success on the same weekend last year when “No Good Deed,” a thriller with Idris Elba and Taraji P. Henson that debuted to $24.2 million.
“It’s ideal timing, because there’s not a lot of competition in the marketplace and you can really stand out with a slightly lower [ad] spend,” said Josh Greenstein, president of worldwide marketing and distribution at Sony.
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