“War Room” is expected to break another industry record as DVD sales of the film are outpacing other movies.

The latest Kendrick brothers faith-based film “War Room” is among the most popular items being sold this season, and according to Provident Films’ Senior Vice President Ben Howard, the film’s DVD sales appear to be following in similar fashion to it’s surprising $11 million opening weekend.

“The pre-sales for the ‘War Room’ collector’s edition DVD and Blu-Ray/DVD combo pack outpace demand for any other DVD title in the industry based on retail reports,” Howard said in a statement shared with The Christian Post. “In fact, we anticipate ‘War Room’ will break another retail record for the Kendricks beating blockbuster first-week sales of previous best-selling DVDs ‘Courageous’ and ‘Fireproof.’”

“War Room” is a family-friendly movie that explores the transformational role prayer plays in the lives of the Jordan family. The demand for the film was so great that it took the No. 1 spot in the country at the box office on Labor Day weekend, beating out ‘Straight outta Compton.’”

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