The age of social media has made groundbreaking impact on our society and totally revolutionized the way that we do things. Let’s face it, the first thing that most of us do each morning is check our profiles for overnight notifications and the latest happenings of the day. In contrast, we find ourselves sharing everything from motivational memes to date night selfies to what we ate for lunch.
It’s very interesting to see the changes in how we use social media since Facebook was founded more than a decade ago. What was first a casual way to connect with peers has become a revolutionary tool in personal branding and business. Now, our social media profiles can be strategically leveraged to grow our brands as well as to create foundational connections between clients and colleagues.
We all are brands, whether we realize it or not, so image and reputation management online is essential to influencing the perceptions that are used to define us. The big question: Is social media working for you or against you? Below are 10 things to avoid with your social media use:
1. Lack of quality imagery
Because we are visual beings, we subconsciously form judgments and make assumptions almost immediately upon coming into contact with someone – it’s just human nature! Your packaging should always be just as good as your substance, so as not to do your brand a disservice. Invest in quality graphic design, leverage D.I.Y. apps such as FontCandy+ and WordSwag, or simply take photographs in natural lighting to achieve a polished look. As a rule of thumb, if the imagery is not high quality, don’t post it.
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