The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that?
Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself.
Mom-marketing specialist Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a list of 15 popular Mother’s Day gift ideas. The greatest number of respondents — 20% of moms — preferred handmade gifts, followed by a day off (12%). Lowest on the list: candy, jewelry and breakfast in bed.
These findings were consistent with a survey the company conducted in 2013. “The gift of time is precious to moms,” commented Child’s Play Communications president, Stephanie Azzarone. “Offering them a break from the responsibilities of family and home is the perfect way to say thank you for all they do, and Mother’s Day is the ideal time to do it.”
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