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Kanye West’s latest pair of kicks drop this weekend and judging by previous releases, more blockbuster sales are expected.
The new Yeezy Boost 350 V2, a tie-up between the rapper and adidas, launches worldwide on Saturday, retailing at around $220.
West’s Yeezy label carries a range of footwear but his collaborations with adidas and Nike tend to generate elevated excitement. Saturday’s launch builds on 2015’s Yeezy Boost 350 model, but will incorporate neon colors for the first time.
In Singapore, a country known for its passionate shoppers, the hype is particularly high for the new model that will sell for 349 Singapore dollars, a premium on the U.S. price.
Limited Edt, one of two retailers on the island to carry Yeezy sneakers, expects to instantly sell out.
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source: cnbc.com
