“Orange Is the New Black” star Danielle Brooks and Oscar nominee Gabourey Sidibe have stripped down to their undies in honor of Lane Bryant’s new fall campaign, “#ThisBody Is Made to Shine.”
In an effort to “turn the tables on negativity, “and “overcome social misconceptions,” the premier clothing retailer for sizes 14 to 28 has launched its latest campaign, which also features Sports Illustrated Swimsuit cover girl Ashley Graham, and models Candice Huffine and Alessandra Garcia-Lorida, as a direct response to body shamers everywhere.
“We realized we hadn’t tackled social media shaming directly. On average, most plus-size women get shamed three times a day in person, and it’s much worse on the Internet,” Hans Dorsinville, exec VP and creative director at Laird + Partners said, according to Lane Bryant’s press release.
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