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2015 NBA Finals - Game Four

Source: Jason Miller / Getty

LeBron James’ influence continues to be felt at the University of Akron.

The Cavaliers’ superstar is prominently featured in a new video made in partnership between the University and the LeBron James Family Foundation.

The video is part of a launch of a new digital marketing campaign at the University of Akron as they try to strengthen the connection between the school, its students, faculty, and alumni, and the city of Akron.

“All of our individual experiences collectively make us The University of Akron.” said President Matthew J. Wilson. “Across this campus you find people who care deeply about the success of our students and who are determined to advance society through higher education. This video conveys the sense of pride and ambition I see here.”

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