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'Seven Pounds' Japan Press Conference

Source: Jun Sato / Getty

This summer featured Cannes Lions, the advertising industry gathering where corporate heavyweights mix with celebs mix with artists mix with lots of wine and sun.

Amid all that buzz, one voice stood out. It was world-famous actor Will Smith talking about success. In a conversation in front of hundreds of advertisers, Smith — who I still remember as the “Fresh Prince” — talked about how, at a certain point, winning felt an awful lot like losing.

“I had so much success that I started to taste global blood, and my focus shifted from my artistry to winning. I wanted to win and be the biggest movie star,” he said. “I found myself promoting something because I wanted to win versus promoting something because I believed in it.”

Smith specifically talked about marketing the film “Wild Wild West,” which was an international hit — generating more than $200 million in revenue worldwide — but represented a low point in his career.

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source: cnbc.com

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