Nike is standing up to racial inequality in this country with the help of some of the best Black athletes of our generation.
On Sunday, the athletic gear company launched their new “Equality” campaign with an ad featuring Serena Williams, Kevin Durant, LeBron James and others. The stunning and emotional 90-second ad was directed by Melina Matsoukas, the mastermind behind Beyonce’s visual album “Lemonade.”
“Is this the land history promised? Here, within these lines, on this concrete court, this patch of turf. Here, you’re defined by your actions,” narratoractor Michael B. Jordan says.“Not your looks or beliefs. Quality should have no boundaries. The bonds we find here should run past these lines.”
“Opportunity should not discriminate. The ball should bounce the same for everyone. Worth should outshine color. If we can be equals here,” Jordansays, referring to a basketball court, “we can be equals everywhere,” LeBron James replies.