Legendary rapper and actor Ice Cube set out to make it a “good day” and great two weeks for families impacted by autism. In partnership with social merchandising company Represent, Cube launched a limited edition “It Was A Good Day” apparel campaign, with proceeds from the campaign benefitting the non-profit organization, Autism Speaks.
“I’m proud to support the great work that Autism Speaks does, a cause that is so important to me,” said Ice Cube in a statement.
“I have an autistic nephew and it’s cool to see programs that’s dedicated to his well-being,” Cube said in a promotional video for Represent [below].
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