Some people are afraid that the gospel music industry is in a state of decline, but singer-songwriter James “JJ” Hairston didn’t let that stop him from launching a new record label.
Instead of focusing on all of the risks associated with starting a gospel music label, Hairston leaned on his faith which seems to have paid off with his most successful single to date — “You Deserve It.”
“What I’ve learned in this process is that I really had to trust in God and trust that this is a vision that He gave me. And during this process the things that I spend money on are going to pay off in the end,” Hairston told The Christian Post. “Now that I see the reaction to the record and how well it is being received, it is paying off.”
Hairston is the leader of a choir and together they release music under the name JJ Hairston & Youthful Praise. The group released their album You Deserve It earlier this month, which marks the first under Hairston’s new label, JamesTown Music (eOne).