In a city where a bowl of noodles doesn’t usually cost more than $6, a shop in Taipei has been charging $325, or TWD10,000, for its beef noodle soup — and diners are happily paying for it.
Beef noodle shop Niu Ba Ba, founded in 1990 in Taiwan, serves just eight types of beef noodles — ranging from the classic Beef Father Beef Noodle Soup ($16) to the most expensive — the Presidential Beef Noodle Soup ($325).
“The price of our cheapest noodles seems astronomical to some,” says Eric Wang Yiin Chyi, second-generation owner of Niu Ba Ba. “But our way of making beef noodles differentiates us from others.”
Each bowl of soup features at least four different types of premium beef cuts from the United States and Australia. Only the best and well-marbled cuts — such as ribbon steak and ribs — are used in the Presidential Beef Noodle Soup.