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via BlackAmericaWeb:

File this one under “Who approved this?” news.

Soap giant Dove is under fire for posting an ad that depicts a Black woman peeling off her shirt to reveal that she’s a white woman after using their soap.

Critics quickly called the ad “racist” and “deeply ignorant.”

 

To know that colorism is a problem in the world, that includes bleaching the skin, and they would put this ad out without a thought … the tone deafness in these companies makes no sense.”

After getting dragged online, Dove has since apologized.

On Twitter they wrote:”An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

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