Lecrae is boycotting Dove after the personal care brand released an advertisement that has been deemed racially insensitive.
The 37-year-old rapper, who is currently embarking on his “All Things Work Together” tour, let the world know that he would no longer spend any money on Dove products.
“Not that you need my 2 cents but @dove will never see them again,” Lecrae wrote Sunday in a tweet that has since been removed.
Lecrae’s sentiments come after a Dove online advertisement featured a woman with brown skin and a brown shirt standing next to a bottle of Dove soap. The woman peels off the brown shirt to reveal a white woman wearing a white shirt standing next to the same dove soap bottle.
Dove has since apologized for the advertisement and removed it. In a Facebook message posted on Saturday, the brand took responsibility for missing the mark.