via Wkyc:

On Monday morning, Nike released a new commercial commemorating the start of LeBron James’ 15th season in the NBA.

Later in the day, Nike revealed that Cleveland will get the first shot at buying the shoe the spot is intended to promote.

Beginning at 6 p.m. on Monday night and running through Sunday, Nike will run a pop-up shop in downtown Cleveland, which will sell James’ new signature sneaker, the ‘LeBron 15.’ On Monday afternoon, James took to Instagram to share a sneak peak of the store, which is located at 2000 East 9th street, on the corner of 9th & Euclid.

According to Nike, the store — named ‘the 15′ — will sell three colorways of James’ new signature sneaker, including “the Ghost,” “Ashes” and “Pride of Ohio.” The shop will also sell James’ new Cleveland Cavaliers Nike jersey, as well as exclusive t-shirts.

Just hours prior to the store’s opening, the NBA’s official Twitter account revealed that the Road Trippin’ Podcast was taping an episode from ‘the 15,’ featuring James and Cavs forward Kevin Love as guests.

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