A 17-year-old Memphis-based entrepreneur has created a monthly subscription box that promotes reading amongst African-American children in an effort to change the major racial disparity in youth literacy, WCMA Action News 5 reported.
Inspired by her younger cousin’s lack of interest in reading, Journi Prewitt initially created the Black Butterfly Beautiful box in 2017 to get young Black girls excited about reading new books. The monthly subscription box featured a children’s book written by a Black author and other products created by African-American entrepreneurs including toys and treats that were all centered around a monthly theme.
“Depending on your age group, you get a book, where the main character is a woman of color. We feature black businesses that are owned by women and then there are just trinkets in the box like jewelry and candy and different things that go along with the theme of the month,” she told WCMA Action News 5.
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