Apple Store Soho Presents Live At The Apple Store: Lecrae

Source: J. Countess / Getty

via TheChristianPost:

Lecrae and his peers on Reach Records have been known to promote their Christian faith through their 116 clique, modeled after Romans 1:16, and the crew has come together again to introduce an initiative they’ve started called “Light Bearer.”

The Atlanta-based independent label has been creating music with a “mission to change the way people see the world” for years now but now the company’s focus is on delving into other avenues to spread their message. Their brand expanded Tuesday as the label launched its self-proclaimed, “boldest and most unashamed manifesto yet” by introducing Light Bearer, a brand of clothing and music that aims to explain the company’s ethos.

“Reach Records is dedicating this year to leveraging their platforms to build up voices brave enough to stand unashamed and be a light for today,” they said in a statement shared with The Christian Post.

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