via eurweb:
Urban One, the parent company of TV One, has announced its new company-wide ‘REPRESENT.’ campaign, a quarterly initiative that offers opportunities for Urban One’s Divisions and radio markets to work collectively in support of various causes in the markets and communities they serve.
The first campaign, titled “REPRESENT. Men’s Health,” launched on Sunday, June 17 and runs through July 24. Activated across all of the company’s Divisions and markets’ on-air and digital platforms, ‘REPRESENT. Men’s Health’, is designed to provide information, resources and activities that promote men’s health featuring interviews with healthcare professionals and local market activations.
The fourth episode of TV One’s new docuseries “We’re the Campbells,” airing Tuesday, July 10, has been designated as the ‘REPRESENT’ episode. It will highlight the initiative as Erica Campbell discusses the campaign on-air during her daily radio show.
Additionally, the Tuesday, July 24 episode, titled “Repping for Men’s Health,” will feature Warryn Campbell’sworkout session and hear him speak about the various tenants of the ‘REPRESENT. Men’s Health’ campaign and why he is so passionate about it on a personal level.
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