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via Joy105:

Tennis legend Serena Williams has shared a lot of her personal life with the public over the last year: From telling the meet-cute story of how she met her husband Alexis Ohanian, to candidly discussing her post-partum scare following the birth of their daughter Alexis Olympia Ohanian Jr., and chronicling the hard work it has taken to return to tennis as a new mom in the HBO documentary Being Serena.

A strong advocate for equal pay in sports and beyond, Williams has also emphasized the importance of women being in control of their financial lives, especially in the face of racism, sexism, and career uncertainty. Now, in her role as a program ambassador for the Allstate Purple Purse Foundation, she aims to expand awareness about the impact of financial abuse on victims and survivors with a wider community.

In a press conference in New York City yesterday, Williams said that she started working with Allstate Purple Purse about one year ago. She and her sister Venus Williams had recently opened the Yetunde Price Resource Center, a nonprofit arts and education center established in honor of their older sister, who was killed due to gun violence in 2003, and Serena found herself “wanting to do more.”

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