Strong. Sophisticated. Sexy. Like the tennis champ herself, Serena Williams’ fashion line is all about power moves and she’s hoping it will also inspire woman to find their own voice.
“I want everyone to be able to do that and to step into their power,” she said Wednesday night at the launch of her first pop-up shop.
Williams launched her shop at the luxe Faena hotel during Miami’s Art Basel where guests, including fellow tennis star Caroline Wozniacki, drank cocktails draped with fluffy pink cotton candy and snapped selfies from a life-size swing covered with botanicals.
Everything in the line, from a black sequined top with the word “Unbothered” to a crisp, white button-down that says “Slay” in red letters, is under $200.
The 23-time Grand Slam champion not only designed all the clothing in the shop, but also painted all the art on the walls, saying many of the paintings took a month to complete because of their intricate textures.
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