Source: Jim Spellman / Getty:
Global sports entertainment leader Topgolf® launched its latest original video with a bang. The episode features Anthony Anderson, star of ABC’s hit show “Blackish,” attempting to break the GUINNESS WORLD RECORDS title for the longest useable golf club.
“Anthony is a competitive guy, so he is really committed to crushing this GUINNESS WORLD RECORDS title,” said Topgolf Chief Marketing Officer Brian Radics. “Topgolf had a blast working with Anthony, GUINNESS WORLD RECORDS and the rest of the team on this crazy attempt. We like to say that ‘Big Hits Live at Topgolf,’ so I’m expecting that this record will be a big hit with his fans.”
Anderson performed the stunt in November at Topgolf Las Vegas with a GUINNESS WORLD RECORDS Adjudicator on site verifying the attempt. A successful shot had to be performed with the club, driving at least 25 meters (82 feet, 1/4 inch).
The episode, hosted by actor and comedian Jareb Dauplaise, also features a behind-the-scenes segment starring the “What’s Inside” YouTube channel hosts, who showcase how the unique club was made. In addition, “What’s Inside” covered the event in a unique video produced for its channel. GUINNESS WORLD RECORDS also documented the stunt in its own video.
The longest usable golf club included a custom-made club head by Callaway and shaft by Fujikura. The 37-foot-1-inch club was made of specialized carbon fiber.
“Record Breakers” is original content for Topgolf’s YouTube channel that will show off crazy, record-breaking stunts. The episode is created and produced by Liquid Light. “Record Breakers” adds to Topgolf’s growing portfolio of hit original content, including “Who Will Rock You?” and “Topgolf Chef Showdown.” Check out full episodes at www.youtube.com/topgolf.