At Kroger, a dozen roses at stores usually cost around $10. During the Valentine’s Day stretch, they go for double.
Why are flowers so expensive around Valentine’s Day? The rush for flowers creates international logistics bottlenecks and elevated transportation costs for a limited supply of perishable flowers.
“It’s an old economic adage. Supply and demand,” said Charles Hall, professor of horticulture at Texas A&M University. “It’s really expensive just to get them to the market.”
Flower shops around the country have been preparing for Valentine’s Day, the industry’s busiest day, for months.
Kroger, the country’s largest florist, started getting ready for Valentine’s Day last spring with growers in Colombia and Ecuador. The two countries were the biggest flower exporters to the United States during last year’s Valentine’s season, according to US Customs and Border Protection.
“It’s pretty complicated,” said Jennifer Lien, Kroger’s director of floral merchandising. “We have to keep a cold chain going. We have to make sure that the products keep the quality going from Colombia to Miami and then throughout the country.”
CLICK HERE to read story