CLOSE

via FIrstLadyB:

LIFEWAY CHRISTIAN RESOURCES ANNOUNCED WEDNESDAY IT’S CLOSING ALL 170 OF ITS BRICK & MORTAR STORES THIS YEAR.

The publishing arm of the Southern Baptist Convention, will shift its resources online, according to the announcement.

The organization will continue to offer a broad selection of resources through LifeWay.com and the LifeWay Customer Service Center (1-800-458-2772).  The company will also continue to serve customers through its network of church partners who work directly with churches.

“LifeWay is fortunate to have a robust publishing, events and churchservices business. Our retail strategy for the future will be a greater focus on digital channels, which are experiencing strong growth,” said acting President and CEO Brad Waggoner. “LifeWay is moving into a new era with a strategic digital focus that will prepare us for the future and allow us to better serve our customers.”

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