via eurweb:
Wrangler is aiming to profit off the success of rapper so the popular jeans label has teamed with the budding artist for a capsule collection, and the move has sparked outrage among racist country music fans.
Wrangler Jeans are an iconic fashion staple for country music fans – and some have vowed to boycott the brand after it announced a new partnership with the Atlanta-born musician.
The capsule collection was inspired by the rapper’s No. 1 hit “Old Town Road,” in which he raps “Cowboy hat from Gucci / Wrangler on my booty.”
But as noted by Page Six, one outraged customer wrote on Instagram “This is how you lose customers.”
Another said, “Went from cowboys to rappers.”
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