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via eurweb:

Wrangler is aiming to profit off the success of rapper  so the popular jeans label has teamed with the budding artist for a capsule collection, and the move has sparked outrage among racist country music fans.

Wrangler Jeans are an iconic fashion staple for country music fans – and some have vowed to boycott the brand after it announced a new partnership with the Atlanta-born musician.

The capsule collection was inspired by the rapper’s No. 1 hit “Old Town Road,” in which he raps “Cowboy hat from Gucci / Wrangler on my booty.”

But as noted by Page Six, one outraged customer wrote on Instagram “This is how you lose customers.”

Another said, “Went from cowboys to rappers.”

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